Job Description
SEO SPECIALIST
Manage campaign expenses, stay on budget, estimate monthly costs and reconciling discrepancies
Overview
The story of SPAR can’t be told without mentioning Artee Group. Over the past 30 years, Artee Industries Limited has grown from very humble beginnings to become one of the fastest growing business conglomerates in Nigeria. The story started in 1988, with the opening of a small supermarket store measuring 120 m2 in Lagos under the Park ’n’ Shop banner. Today, its business spreads from retail to real estate, shopping malls, and manufacturing, rightly gaining popularity as Artee Group. SEO SPECIALIST
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns. Job
- Manage campaign expenses, stay on budget, estimate monthly costs and reconciling discrepancies
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement a link-building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. SEO SPECIALIST
Qualification
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BSc. / MSc. Degree in a quantitative, test-driven field.
Location: Lagos, Nigeria.
Apply: Interested and qualified candidates should send their CVs to: careers@arteegroup.com using the Job Title as the subject of the email.
