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Job Description
SOCIAL MEDIA AND CONTENT MANAGEMENT ANALYST
should be able to act as a face and voice of our brand and manage all socials
JOB SUMMARY
We are seeking a hands-on social media and content manager to join our marketing team. The ideal candidate must be experienced in social media and content management, content creation, and promotional events. Ultimately, Candidate should be able to act as a face and voice of our brand and manage all social media communications.
RESPONSIBILITIES
- Oversee the company’s interactions with the public by implementing social media platforms’ content strategies.
- Analyze engagement data, identifying trends in customer interactions
- Plan digital campaigns to build community online.
- Develop a content plan and implement social media/communication campaigns and strategies
- Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.
- Devise and implement community communication initiatives to boost awareness and create revenue channels for the company
- Monitor, track, and report on feedback and online reviews
- Create communications and update all our digital media touchpoints with engaging content
- Coordinate with Marketing, PR, and Communications teams to organize and manage events to boost brand awareness
- Liaise with other departments to stay updated on new marketing initiatives, and product/service developments to ensure brand consistency.
- Build relationships with customers, external agencies or journalists to ensure accurate brand representation.
- Engage with our online/offline community and ensure timely responses to customers.
- Stay up-to-date with digital technology trends.
QUALIFICATION
- Bachelor’s degree in communication, English, journalism, marketing, or a related field.
- At least 2 years’ experience in managing social media platforms.
- Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
- Knowledge of Hootsuite or similar programs to manage online postings on different platforms.
- Proficiency in Google Analytics.
- Strong writing and verbal communication skills.
- Hands-on with content creation tactics
- Ability to stay up-to-date on marketing/social media trends
- Meticulous attention to detail – Ability to be thorough and accurate in work tasks and ensure that they meet high-quality standards.
- Confidentiality – can manage confidential and sensitive information.
- Ability to effectively collaborate and contribute positively to a team.
- Desire and aptitude for learning new concepts on the job.
- Problem solving skills.
- Proactiveness; going beyond the obvious, gathering complex data to get to the heart of issues.
- Time management – Ability to prioritize tasks, multi-task, manage deadlines and work efficiently.
- Accountability – Being reliable, dependable, organized and take responsibility for actions.