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Job Description
We are seeking a motivated, experienced, and highly skilled Social Media Manager.
Responsibilities
- Perform research on current benchmark trends and audience preferences.
- Design and implement a social media strategy that aligns with business goals.
- Set specific objectives and report on ROI.
- Independently generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news) using AI tools like Canva AI for content creation.
- Collaborate with other teams, like customer service, to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures, and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
- Set KPIs for social media campaigns, such as targets for a certain number of shares, reach, or likes, and measure a campaign’s performance against these KPIs.
- Work independently on content creation for social media to improve organic traffic and organic app downloads.
- Increase the number of followers by creating original content and improving interactions, likes, and brand awareness on social media.
- Be proactive in identifying and leveraging new trends in social media and digital marketing to benefit the brand.
Qualification
- Proven work experience as a Social Media Manager.
- Hands-on experience in content management and independence in content creation.
- Excellent copywriting skills and the ability to deliver creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Knowledge of online marketing channels.
- Familiarity with web design and proficiency in using AI tools like Canva for content creation.
- Excellent communication skills.
- Analytical and multitasking skills.
- Agency experience is a plus.
Location: Lagos, Nigeria.
Apply: SOCIAL MEDIA MANAGER
