Job Description
STUDENT COUNCELOR
will be responsible for direct lead generation to increase the application flow.
Job Summary:
The Student Counsellor will support Cape Breton University by providing dedicated guidance and support to direct applicants from Nigeria. The primary responsibility is to assist students through the application process, ensuring a smooth transition from application submission to offer acceptance, payment, and visa acquisition. Additionally, they will be responsible for direct lead generation to increase the application flow. STUDENT COUNCELOR
Responsibilities and Accountabilities (KRA):
1. Application Management:
• Assist students with the application process, ensuring all necessary documents are submitted on time.
• Track and follow up on submitted applications to ensure timely progression.
2. Student Guidance and Support:
• Provide comprehensive information about CBU programs, admission requirements, and processes.
• Offer personalized counselling to address student queries and concerns.
3. Communication:
• Maintain regular communication with applicants via phone, email, and other platforms.
• Coordinate with admissions and country managers to provide updates on application statuses.
4. Conversion and Retention:
• Implement strategies to improve conversion rates from application to enrolment.
• Monitor and assist with acceptance, fee payment, and visa application processes.
5. Direct Lead Generation:
• Develop and execute strategies to generate direct leads from potential students.
• Work closely with marketing teams to create campaigns targeting prospective students in Nigeria and Ghana.
6. Collaboration with Marketing:
• Coordinate with the marketing team to create and distribute promotional materials.
• Participate in virtual and in-person recruitment events, webinars, and fairs.
7. Data Analysis and Reporting:
• Analyze application and enrolment data to identify trends and areas for improvement.
• Provide insights and recommendations based on data analysis to improve recruitment strategies.
8. Compliance and Documentation:
• Ensure all student applications and documentation meet CBU and regulatory requirements.
• Stay updated on changes in immigration and education policies that affect student admissions.
Key Performance Indicators (KPI):
1. Application Conversion Rate:
• Target: Achieve a conversion rate from application to offer letter of 90% within the first six months.
2. Response Time:
• Ensure all student inquiries are responded to within 24 hours.
3. Application Follow-Up:
• Follow up on 100% of applications within 3 days of submission. 4.Offer Acceptance Rate:
• Target: Achieve an offer letter acceptance/tuition deposit rate of at least 70% for all direct applicants.
5. Lead Generation:
• Generate a minimum of 50 new leads per month through targeted campaigns and outreach.
6. Student Satisfaction:
• Maintain a student satisfaction rate of 90% or higher based on feedback and surveys.
7. Lead Conversion Rate:
• Measure the percentage of leads that convert to applications and applications that convert to enrolments.
8. Retention Rate:
• Track the number of students who continue with their applications through to enrolment.
9. Application Accuracy:
• Ensure the accuracy and completeness of submitted applications, aiming for a 95% accuracy rate.
10. Training Effectiveness:
• Assess the effectiveness of training programs by tracking improvements in counsellor performance and student satisfaction.
11.Engagement Metrics:
• Measure engagement levels through the number of contacts made, follow up interactions, and attendance at events/webinars.
12.Feedback and Improvement:
• Regularly collect and analyze feedback from students to improve counselling services and support processes.
13.Response Rate:
• Maintain a high response rate to student inquiries, aiming for a 90% response rate within 24 hours.
14.Event Participation:
• Track participation in recruitment events and webinars, aiming to increase attendance by 20% annually.
Location: Lagos State, Nigeria.
Apply: STUDENT COUNCELOR
