“I believe my company has hit market fit for our product” is a huge statement worthy of celebration. It is a major milestone in a product journey. Product market fit is when your product has been refined such that it fits perfectly your desired market segment. You can think of it as your product being so perfect for your customers that they become advocates for your product.
Every Product that has a beginning will eventually have an end. This is just the cycle of life. The Product life cycle is the life cycle of the product and is generally split into four major phases including the Introduction phase, the Growth phase, the maturity phase and the Decline phase. Classifying the product life into various