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Job Description
We are hiring a Digital Marketer/web developer who can contribute to both the strategic marketing efforts and the technical development of the company’s online presence to promote our brand, increase visibility, and drive sales.
Responsibilities
- Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
- Identify target audiences and create campaigns to reach and engage them.
- Plan and execute online advertising campaigns using platforms such as Google Ads, Facebook Ads, and others and monitor and optimize ad performance based on key metrics.
- Optimize the company website for search engines to improve organic visibility.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Develop and manage social media marketing campaigns on platforms like Facebook, Instagram, Twitter, and Pinterest.
- Create engaging and shareable content, fostering community engagement.
- Develop a content strategy to create and distribute valuable, relevant, and consistent content to attract and retain the target audience.
- Utilize blog posts, articles, videos, and other content formats.
- Design and develop visually appealing and user-friendly websites for the furniture company.
- Ensure websites are responsive and optimized for various devices.
- Work closely with the e-commerce team to optimize the online shopping experience.
- Implement strategies to increase online sales and reduce cart abandonment.
Job Requirements
- minimum of 5 years of proven experience in developing and executing successful digital marketing strategies and designing/developing visually appealing and user-friendly websites.
- Solid understanding of online advertising platforms such as Google Ads, Facebook Ads, and others.
- Demonstrated expertise in search engine optimization (SEO) practices and implementation.
- Proficiency in managing social media marketing campaigns on platforms like Facebook, Instagram, Twitter, and Pinterest.
- Strong content marketing skills, including content creation and distribution across various channels.
- Experience in email marketing, including campaign development, segmentation, and analytics.
- In-depth knowledge of analytics tools, such as Google Analytics, to monitor and analyze key performance indicators.
- Creative mindset with the ability to generate engaging and shareable content.
Location: Ketu Ikosi Road, Lagos, Nigeria.
Apply: Interested and qualified candidates should send their CV to: admin@ra-nigeria.com using the Job Title as the subject of the mail.
