PRODUCT MARKETER-VACNCY AT LIVESTOCK247

Job Description

PRODUCT MARKETER

Develop and execute go-to-market strategies for new product launches and enhancements.

Overview

Livestock247 is Nigeria’s first Online Livestock Platform. Our goal as a company is to create an ecosystem where all major stakeholders in the livestock value chain can co-exist together to create a synergy. Livestock247 is also promoting the transformation of agriculture by empowering rural livestock farmers, especially women. The vision of Livestock247.com is to mitigate the spread of zoonotic diseases through the provision of fit-for-slaughter and traceable livestock to our customers.

Responsibilities

• Develop and execute go-to-market strategies for new product launches and enhancements.
• Ensure optimal product performance i.e. the sales target for products in the assigned territory is met.
• Conduct market research to identify and understand customer needs, market trends, and competitive analysis.
• Using agile methodology, develop customer personas and tailor marketing efforts to target specific segments while gathering and analyzing customer feedback to improve products and marketing strategies.
• Create compelling product positioning, messaging, and value propositions, including product branding and packaging that are simple, concise, attractive, easily accessible, and obtainable.
• Monitor and report on product performance metrics, including sales, customer acquisition, retention and adjusting marketing strategies where necessary.
• Using a design thinking approach, collaborate with the sales and marketing teams to initiate product improvement and to develop marketing materials and campaigns.
• Develop content for product descriptions, website, and marketing collateral, including brochures, product descriptions, and promotional materials.
• Other duties as required.

Qualification