Job Description

MARKETING AUTOMATION SPECIALIST

results-driven Marketing Automation Specialist who thrives in a fast-paced startup

Overview

PressOne Africa is an early-stage startup helping entrepreneurs retain their customers, through a centralised voice communication platform. We are on a mission to help entrepreneurs across Africa build more customer-centric businesses. With our business phone systems, entrepreneurs, no matter the size of their business, can handle customer communication like global brands.

Job Description

• This role is vital to converting interest into action! You’ll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers.
• ‘re seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.

To Carry Out Your Role

• Select and set up a marketing automation platform that fits our needs.
• Design and build automated email nurture sequences tailored to different stages of the customer journey.
• Experiment with A/B testing on subject lines, content, and offers to optimize conversion rates.
• Collaborate with sales teams to ensure seamless hand-off of qualified leads.
• Track and analyze key marketing automation metrics, providing actionable insights.

Responsibilities

• Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
• Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
• Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
• A/B Testing: Experiment with different subject lines, content, and offers to optimize open and click rates.
• Lead Hand off Collaboration Work with sales to ensure a seamless transition and timely follow-up.
• Reporting & Analysis: Track and analyze key metrics (open rates, clicks, conversions). Generate insights to improve performance.

Qualification

What You Should Have:

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in marketing automation.
• Analytical mindset with the ability to interpret data and optimize processes.
• Excellent copywriting skills and a strong understanding of email marketing best practices.
• Proficiency in Zoho CRM Marketing Automation is a plus.

The Ideal Candidate:

• A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
• You’re a strong communicator with a knack for persuasive email copywriting.
• You possess analytical skills and a data-driven approach to marketing optimization.
• You’re proficient with marketing automation tools (Zoho CRM is a plus.).

Location: Lagos, Nigeria.

Apply: MARKETING AUTOMATION SPECIALIST