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Job Description
The Marketing Assistant Manager is part of an important team that creates and executes property-level communications to our customers.
Responsibilities
Hotel Marketing and Advertising:
- Assists with the execution of the annual marketing plan to budget .
- Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Works with advertising agency on the tactical advertising campaigns’ creative and media plans, particularly for food and beverage promotions.
- Assists with the management of F&B media schedules email marketing and display advertising.;
- Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management:
- Supports facilitation of social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management:
- Participates in the development of comprehensive PR plan per quarter along with agency;
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Assists with writing and distribution of all press releases for property events, promotions, and outlets.
- Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Helps manage external vendors and media agencies; Assists with review of PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Assists with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- May serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery.
Direct Marketing and Collateral Development:
- Assists with coordination and execution of Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Supports the production of all property, F&B display, and temporary signage in hotel public areas.
- Assists with the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
General:
- Assists in the development, co-ordination and execution of all communications activities.
- Helps with the publication of hotel’s newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with the Manager of Marketing and Communication to verify the Hotel’s website and related websites are updated on a regular basis.
- Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
- Performs other reasonable job duties as assigned by manager.
Qualification
- 2-year Degree from an accredited University in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year Bachelor’s Degree in Marketing, Public Relations, Business, or related major; no work experience required.
Location: Ikeja, Lagos, Nigeria.
Apply: ASSISTANT MARKETING MANAGER
