by Emmanuel Urua
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Job Description


The job holder is responsible for the understanding commercial performance

About the job


As a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure, and improving living standards around the world. With sustainability at the core of our strategy, we are becoming a net-zero company, with our people and communities at the heart of our success. We are driving circular construction as a world leader in recycling to build more with less. It’s all thanks to our 7,000 talented people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates, and Solutions & Products.

Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.

About the Job

The job holder is responsible for driving the understanding of commercial performance (budget vs. actual, forecast vs. actual, gaps), and recovery actions/gaps. S/He is expected to provide daily sales performance vs. business metrics (Rolling forecast and Budget) to flag any potential risks on volume projections, recovery plans, and the underlying impact on delivering business financial targets.


  • Led the Commercial team in the delivery of timely and accurate performance and reporting reports – daily, weekly, monthly, and Quarterly – ensuring the stakeholders were engaged and understood the key highlights.
  • Drives the performance review meetings with the Sales team and Marketing team to understand gaps and actionable insights for recovery/win at micro-markets.
  • Generate and share commercial insights from multiple sources relating to product, promotions, pricing, and distribution of cement, mortar, and RMX across regional markets in Nigeria.
  • Develop and execute dashboards to track top-line sales operational data daily, weekly, and monthly at territories, states, and regions; and products and customer segments.
  • Develop and prepare the reporting structure, presentation slides, and models that clearly show performance from different Region and Territories, highlighting baseline action for management
  • Acts as a point of contact and subject matter expert for commercial performance and reporting regarding sales operations; collaborating with IT and commercial finance to ensure data integrity.
  • Participation in collaborative business analysis activities with other functions (Industrial, Logistics, Procurement, Finance, Customer Service, etc) to gather required analytics, reporting, and dashboard requirements.
  • Track, collate, and evaluate ROI on commercial (sales & marketing) initiatives (programs and activation).
  • Supports the Brand/Channel managers & cross-functional teams with required analysis and insights to understand and drive commercial initiatives.
  • Supports the Pricing Manager with operational data and insights to develop contexts into the monthly PCOMM meetings.
  • Supports topline commercial managers with data and insights to drive strategic plans
  • Contributes to strategy development across units and tracks strategy execution, flagging deviations where applicable.
  • Full participation/contribution to the annual Budget/MTP process
  • Create and update new business models to guide decisions in commercial (sales & marketing) and inputs into commercial strategies and customer contract negotiations. For example, profitability models, competitive cost comparison models, shelf price studies, and special effects costing models.
  • Market visitation and monitoring.
  • Other projects and commercial ad-hoc analysis as required

Who You’ll be working with

Direct People Relationships:

  • Commercial Data Analyst Lead
  • Demand Planning & Insights Manager
  • Head of Key Accounts
  • RTM Manager
  • Channel/Brand Managers
  • Head of Sales (x4)
  • Head of Key Account
  • Channel Relationship Managers
  • Commercial Excellence Manager
  • Pricing & Market Insight Manager
  • Country Head of sales
  • Head of Marketing
  • Head of Customer Service

Indirect People Relationships:

  • Commercial Finance Controller
  • Logistics and Industrial & Planning Managers
  • Logistics & Industrial Data Analysts
  • SOPs
  • 3rd Party Sales Agents
  • Customer Service Teams, etc.


  • 5 – 7 years experience in Sales & Marketing with about 3 years in Analytical role
  • Multi-sector and or multi-industry experience will be an added advantage
  • Understand what’s behind automation and entailed in building and reporting aspects of analytics
  • Knowledge of high-level reporting needed to provide data and capture big-picture objectives
  • Ability to work closely with the IT department in building a pertinent data structure for Dashboard & reporting.
  • Sound knowledge of market dynamics, Consumers, Products, and Competition.
  • Expertise with Excel, and PowerPoint
  • Analytical skills
  • Financial acumen
  • Ability to help move forward and lead the Data Analyst metrics for Continuous Quality Improvement (CQI) initiatives
  • LOGON, QlikView, SAP, and other ERP reports for generating Insights

Location: Lagos State, Nigeria Hybrid



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