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Job Description
Assist in the formulation of strategies to build a lasting digital connection with consumers and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.) - Provide creative ideas for content marketing and update website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
Qualification
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas) - Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Location: Lagos State, Nigeria Hybrid.
Apply: DIGITAL MARKETER
