by Emmanuel Urua
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Job Description

Leads development of insights via analyzing internal and external data sources and drawing meaningful conclusions: Drives the metrics required to guide the execution of strategy across various customer and commercial disciplines Like RGM and Shopper / Channel development.


  • Leads Customer and commercial Leadership (C&CL) Analytics projects to drive a deeper understanding of customer and category insights in modern trade.
  • Liaises with other functions to coordinate research and data requirements of the team and ensures timely conclusion of the projects.
  • Supports the development of the integrated commercial plan for both Modern and traditional
  • Trade to impact the consumer at the point of sales linked to specific metrics.
  • Enables exceptional execution.
  • Supports the development of activation toolkits and “how to” guides as required by the project (eg: Revenue Growth Management toolkit)
  • Responsible for assisting in implementing key initiatives in conjunction with the customer and commercial execution team (examples include deployment of Execution Cup, model market development, etc).
  • Sources customer and commercial best practices and develop innovation.
  • Ways of sharing these across the system to enable rapid deployment and scaling.
  • Leads the creation of a Single source of truth for Customer & Commercial Leadership (C&CL) KPIs
  • Led scorecard and creation of a single source of truth database for the Customer and Commercial Leadership (C&CL) KPIs (eg: volume, revenue, incidence, operating income growth, out-of-stock reduction, Right Execution Daily, etc).
  • Serves as the liaison with Operating Unit teams to provide data and other routine inputs and ensures compliance with reporting routines.
  • Develops & coordinates routines for the franchise team, working with key stakeholders. Reports status according to agreed standards/metrics.
  • Leads and or supports special projects as required.


  • Minimum of Bachelor’s Degree
  • 3-4 years of working experience in Customer and commercial or other related area preferably in a multi-country/multi-bottler environment.
  • Advanced computer skills in Office, SAP, MS Project, Excel, PowerBI, Reporting,
  • Agile Methodology
  • Knowledge of Nielson is an advantage

Work Focus:

  • The successful candidate will have had previous experience in a similar role and will combine experience in shopper and commercial as well as have a track record of success in a multi-country/multi-bottler environment. Strong project management skills and a winning attitude will be pluses.

Internal and External Communication Focus:
Internal Communication:

  • Operating Unit & Franchise Customer & Commercial Leadership Teams
  • Operating Unit & Frontline Marketing Teams
  • Strategy, Finance, Platform Services
  • Bottling Partner Teams
  • Suppliers.

Location: Lagos, Nigeria.


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