GRAPHIC DESIGNER/ILLUSTRATOR-VACANCY AT BRAINTRUST

AIA, Asia’s leading life insurer, seeks a talented creative to develop visual assets for the launch of the AIA Design website. The role involves creating cohesive website elements and icons using AIA’s brand and digital color palette.

• Design visual assets, for usage across the AIA Design website, based on AIAs brief.
• Conceptualize ideas for different types of content and ensure each visual correctly conveys the desired message, idea, concept, discipline, or tool.
• Suggest and create options that answer the brief.
• Create a library of visual messages using a selection of AIA’s digital color palette.
• Test and iterate the designs for clarity and accessibility.
• Create a template for AIAs blog posts in line with the overall visual direction.

Part 2: Icon Design

• Design six new icons representing AIA Design Principles.
• Ensure icons are easily identifiable, clearly represent their concepts, and align with the creative direction of the website.

Key Deliverables:

Visual assets and Icons

• Create visual assets to represent 13-15 elements across the AIA website.
• Design and develop a family of 6 icons for AIA Design Principles.
• Create a strategy and template for AIAs blog posts with possible variants.

• Proven experience as a graphic designer/artist.
• Strong visual storytelling skills with the ability to interpret briefs and create clear visual narratives.
• Experience in building robust brand identities and visual narratives for leading brands.
• Proficiency in Adobe Creative Suite.
• Experience in creating visual content to enhance user experience for websites.

Nice-to-Have:

• Experience in creating micro-animations for website elements.
• Additional expertise in animation tools and techniques.