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Job Description
We are currently seeking a talented and experienced Brand and Communications Project Manager to join our dynamic team in Lekki. This is a full-time, on-site position where you will play a pivotal role in overseeing and executing brand and communications initiatives. The successful candidate will collaborate closely with cross-functional teams to drive marketing campaigns, manage brand assets, ensure brand consistency, and develop effective communication strategies.
Responsibilities
Brand Management:
- Develop and maintain brand guidelines to ensure consistency across all communication channels.
- Oversee the creation and management of brand assets, including logos, visual identity elements, and brand collateral.
- Monitor brand performance and market trends to identify opportunities for brand enhancement.
Marketing Campaign Execution:
- Lead the planning, execution, and optimization of marketing campaigns to drive brand awareness and engagement.
- Collaborate with internal teams and external agencies to develop creative campaign concepts and messaging.
- Track campaign performance metrics and provide insights for continuous improvement.
Communication Strategy Development:
- Develop strategic communication plans aligned with business objectives and target audience preferences.
- Craft compelling narratives and key messages to effectively communicate the brand’s value proposition.
- Identify relevant communication channels and platforms to reach target audiences.
Project Management:
- Coordinate cross-functional teams to ensure timely execution of brand and communications projects.
- Establish project timelines, milestones, and deliverables, and track progress to ensure on-time delivery.
- Proactively identify and mitigate project risks and escalate issues as needed.
Stakeholder Engagement:
- Collaborate with internal stakeholders, including sales, product development, and senior management, to align brand and communication strategies with business goals.
- Cultivate strong relationships with external partners, vendors, and media contacts to support brand initiatives.
Key Activities:
- Conduct regular audits of brand assets and communication materials to ensure compliance with brand guidelines.
- Collaborate with creative teams to develop engaging content for various marketing channels, including digital, print, and social media.
- Analyze market research data and customer feedback to refine brand positioning and messaging.
- Monitor industry trends and competitor activities to identify opportunities for differentiation.
- Organize and facilitate brand workshops and training sessions for internal teams to promote brand awareness and understanding.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field; Master’s degree preferred.
- Proven experience (5+ years) in brand management, marketing, or communications roles, preferably in the real estate or related industry.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in project management tools and software.
- Creative thinker with a strategic mindset and ability to think analytically.
- Strong interpersonal skills
- Strong understanding of brand strategy and development
- Experience in developing and executing marketing campaigns
- Proficiency in digital marketing channels and tools
- Strong written and verbal communication skills
- Ability to collaborate and work effectively in a cross-functional team
- Attention to detail and ability to manage multiple projects simultaneously
- Knowledge of the real estate industry is a plus
- Must have taken some project management certification courses
- Must have experience in Media Buying and Public relations
Location: Lagos State, Nigeria.
Apply: PROJECT MANAGER BRAND AND COMMUNICATION
