Schweppes Triggers new Consumers’ Experience

by Naija PR
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Ebuka and sharon with schweppes

Schweppes, the sparkling premium beverage, bursts onto the scene in a new sleek and vibrant 40cl PET bottle. Say hello to the all-new Schweppes 40cl PET bottle, the iconic beverage from the stable of Coca-Cola Nigeria Limited, which has been designed to ensure your favourite drink is handy while you satisfy your taste buds.

Now, here’s the part you’ve been waiting for – the 40cl Schweppes PET Bottle, available at your favourite retail stores, comes in three mouth-watering variants: Mojito, Chapman, and Pineapple with malt extract. It’s like a flavour explosion in every sip, designed to keep up with your on-the-go lifestyle.

This brand-new bottle is more than just a container; it extends a warm invitation to foster social connections. Whether you’re at home, out with friends, or on the move, Schweppes wants to be your companion. And trust us, it’s best enjoyed chilled – an absolute game-changer!

But that’s not all – we introduce you to the dynamic duo of Ebuka Obi-Uchendu and Sharon Ooja, as new brand ambassadors, who are set to take this brand to new heights on the “Born Social” campaign.

Ebuka and Sharon, with their charisma and magnetic personality, are set to make Schweppes sparkle like never before. They’re here to show you that Schweppes isn’t just a drink; it’s a premium experience that’ll have you enjoy great bliss!

Yusuf Murtala, the Marketing Director, Coca-Cola Nigeria, said “Schweppes has a legendary history of delivering unforgettable flavours.

“We’re all about enhancing your Schweppes experience. With these snazzy new bottles, you can savour premium sparkling refreshment at your convenience, anytime and anywhere,” he said.

Schweppes isn’t just a drink; it’s a lifestyle. With its quality and a rainbow of exciting flavours, it’s been a beloved part of beverage history for over two centuries. Schweppes is here to make your moments fizzy, fun and unforgettable!

Summary of the campaign

https://youtu.be/yPt6grp8Vns?si=DTGKzW6pJShsSw67

We’ve launched a multichannel campaign to promote Schweppes’s brand strategic marketing platform and encourage consumers to socialize.

The “Born Social” Platform will run on digital, cable TV, Digital Out of Home, in-trade and paid digital.

The new platform aims to help consumers connect and create memorable moments. The campaign is designed to inspire young adults to break free from defaults that dampen their natural social instinct by saying “no” to comfort and “yes” to the thrill of socializing, mingling, and letting loose with others.

We’ve observed noticeable shifts in the ways people socialize and interact post-pandemic, and “Born Social” serves as a powerful reminder for individuals to embrace their social instincts and live life to the fullest.

This campaign reaffirms and reminds people of the thrill and excitement that comes with trying new experiences – with Schweppes in hand, of course.

We believe that this campaign will inspire consumers to make the most of occasions, keeping the Schweppes brand top of mind.

 

 

 

 

 

 

 

 

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