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SOCIAL MEDIA MARKETER-VACANCY AT GLOBAL SIGHT

SOCIAL MEDIA MARKETER

by Emmanuel Urua
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Job Description

As a Digital Marketing / Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives.

Responsibilities

  • As a Digital Marketing / Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives.
  • You will work closely with the marketing team to develop creative content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention.

Graphic Design:

  • Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
  • Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
  • Ensure designs align with brand guidelines and reflect the brand’s tone and messaging.

Digital Marketing Collateral:

  • Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
  • Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.
  • Optimize designs for digital platforms and devices to ensure a seamless user experience.

Social Media Management:

  • Create visually compelling graphics and images for social media platforms, considering each platform’s specific requirements and best practices.
  • Design social media posts, cover photos, and profile pictures that align with the brand’s visual identity and messaging.
  • Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.

Content Creation:

  • To support digital marketing initiatives, and assist in creating and editing multimedia content, such as videos, GIFs, and animations.
  • Must be able to create content to visually enhance blog posts, articles, and other written content.
  • Ensure all visual content is optimized for search engine optimization (SEO) and adheres to relevant copyright and licensing regulations.

Web Design and Development:

  • Collaborate with web developers to create visually appealing and user-friendly website layouts and designs.

Creative Strategy and Ideation:

  • Contribute to the development of creative strategies and ideas for digital marketing campaigns.
  • Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
  • Brainstorm and present design concepts and ideas to the marketing team.

Collaboration and Communication:

  • Collaborate with cross-functional teams, including marketing, content, and development, to ensure cohesive and consistent branding and messaging.
  • Communicate design ideas, concepts, and requirements effectively to stakeholders.
  • Incorporate feedback and make revisions to designs based on stakeholder input.

Qualification

  • Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
  • Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
  • Strong understanding of design principles, typography, color theory, and layout composition.
  • Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
  • Strong portfolio showcasing a range of digital design work.
  • Ability to manage multiple projects and meet deadlines.
  • Strong communication and collaboration skills.

Location: Ojodu, Lagos, Nigeria.

Apply: Interested and qualified candidates should send their Applications to info@globalsighttravels-edu.com using the Job Title as the subject of the mail.

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