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Job Description
As a Digital Marketing / Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives.
Responsibilities
- As a Digital Marketing / Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives.
- You will work closely with the marketing team to develop creative content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention.
Graphic Design:
- Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
- Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
- Ensure designs align with brand guidelines and reflect the brand’s tone and messaging.
Digital Marketing Collateral:
- Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
- Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.
- Optimize designs for digital platforms and devices to ensure a seamless user experience.
Social Media Management:
- Create visually compelling graphics and images for social media platforms, considering each platform’s specific requirements and best practices.
- Design social media posts, cover photos, and profile pictures that align with the brand’s visual identity and messaging.
- Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.
Content Creation:
- To support digital marketing initiatives, and assist in creating and editing multimedia content, such as videos, GIFs, and animations.
- Must be able to create content to visually enhance blog posts, articles, and other written content.
- Ensure all visual content is optimized for search engine optimization (SEO) and adheres to relevant copyright and licensing regulations.
Web Design and Development:
- Collaborate with web developers to create visually appealing and user-friendly website layouts and designs.
Creative Strategy and Ideation:
- Contribute to the development of creative strategies and ideas for digital marketing campaigns.
- Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
- Brainstorm and present design concepts and ideas to the marketing team.
Collaboration and Communication:
- Collaborate with cross-functional teams, including marketing, content, and development, to ensure cohesive and consistent branding and messaging.
- Communicate design ideas, concepts, and requirements effectively to stakeholders.
- Incorporate feedback and make revisions to designs based on stakeholder input.
Qualification
- Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
- Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
- Strong understanding of design principles, typography, color theory, and layout composition.
- Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
- Strong portfolio showcasing a range of digital design work.
- Ability to manage multiple projects and meet deadlines.
- Strong communication and collaboration skills.
Location: Ojodu, Lagos, Nigeria.
Apply: Interested and qualified candidates should send their Applications to info@globalsighttravels-edu.com using the Job Title as the subject of the mail.