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Responsibilities
- Support our cross-functional team with end-to-end analyses on key growth initiatives.
- Understand our business drivers and KPIs in order to provide actionable insights and data-driven recommendations.
- Use data (across ad partners, CRM platforms and internal data sources) to understand our customers better as well as identify opportunities to improve acquisition, engagement, retention, referral and revenue.
- Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key growth metrics and experiment results.
- Build and maintain growth-owned data models.
- Support integration and completeness between our growth analytics stack and the central data ecosystem.
- Develop, own and champion how we leverage data from our growth analytics stack.
- Work closely with the growth marketing team to evaluate and improve marketing campaigns, including optimising paid ad campaigns, defining metrics, and setting targets.
- Work with the life-cycle marketing team to support customer segmentation and ensure data underpins performance analysis.
- Support all A/B testing efforts and champion experimentation best practices across the growth team by consistently providing clean and accurate data.
- Support the team to navigate the evolving privacy changes.
Qualification
- Bachelor’s Degree in CS, Statistics, Business, Economics, Engineering or related field
- 3+ years of working experience as a growth or digital marketing data analyst.
- Strong understanding of mobile app technologies (CDP, Attribution, CRM)
- Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
- Have development experience with Business Intelligence tools like Looker
- High proficiency in SQL, experience with data modelling.
Location: Lagos, Nigeria.
Apply: DATA ANALYST
