DATA ANALYST-VACANCY AT KUDA

DATA ANALYST

by Emmanuel Urua
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Responsibilities

  • Support our cross-functional team with end-to-end analyses on key growth initiatives.
  • Understand our business drivers and KPIs in order to provide actionable insights and data-driven recommendations.
  • Use data (across ad partners, CRM platforms and internal data sources) to understand our customers better as well as identify opportunities to improve acquisition, engagement, retention, referral and revenue.
  • Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key growth metrics and experiment results.
  • Build and maintain growth-owned data models.
  • Support integration and completeness between our growth analytics stack and the central data ecosystem.
  • Develop, own and champion how we leverage data from our growth analytics stack.
  • Work closely with the growth marketing team to evaluate and improve marketing campaigns, including optimising paid ad campaigns, defining metrics, and setting targets.
  • Work with the life-cycle marketing team to support customer segmentation and ensure data underpins performance analysis.
  • Support all A/B testing efforts and champion experimentation best practices across the growth team by consistently providing clean and accurate data.
  • Support the team to navigate the evolving privacy changes.

Qualification

  • Bachelor’s Degree in CS, Statistics, Business, Economics, Engineering or related field
  • 3+ years of working experience as a growth or digital marketing data analyst.
  • Strong understanding of mobile app technologies (CDP, Attribution, CRM)
  • Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
  • Have development experience with Business Intelligence tools like Looker
  • High proficiency in SQL, experience with data modelling.

Location: Lagos, Nigeria.

Apply: DATA ANALYST

 

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