Elon Musk has announced a significant change to advertising policies on X (formerly Twitter), prohibiting the use of hashtags in paid promotions.
The decision, which took immediate effect, is part of Musk’s broader strategy to streamline the platform’s ad experience and reduce perceived clutter. According to the new guidelines, advertisers will no longer be able to include hashtags in their sponsored posts, though organic posts will remain unaffected.
The move has sparked mixed reactions from marketers and users. Some advertisers argue that hashtags are essential for campaign visibility and audience targeting, particularly for trending topics and branded content. Others, however, support Musk’s decision, believing it could lead to cleaner, more engaging ad formats without the distraction of excessive hashtags. X has not yet clarified whether this policy will extend to other forms of paid content, such as promoted trends or search ads.
This latest update follows a series of changes Musk has implemented since acquiring the platform in 2022, including subscription-based verification, altered content moderation policies, and a push toward long-form video. Critics suggest that frequent policy shifts may unsettle advertisers, while supporters argue that Musk’s willingness to experiment keeps the platform dynamic.
As X continues to evolve under Musk’s leadership, the long-term impact of this hashtags change remains uncertain. Advertisers are now tasked with adapting their strategies to comply with the new rules while maintaining engagement in an increasingly competitive digital landscape.
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cc: Daily Post Ng
