(JUNIOR) CRM MANAGER-VACANCY AT PLAION GMBH

Job Description

As a (Junior) CRM Manager (m/f/d) you will be reporting to the CRM Manager and working closely with the Global Brand and Marketing teams.

Responsibilities

• Segment customer database based on various criteria to target specific customer groups effectively.
• Design and implement customer lifecycle management programs to optimize customer retention and loyalty.
• Analyse customer data, generate reports, and provide insights on customer behaviour, preferences, and trends
• Evangelise Plaion’s capabilities to the business and work with all departments to ensure CRM tools add value to the business, including cost-efficient marketing initiatives, consumer insights and customer service
• Assist with Plaion’s Direct marketing initiatives and deliver best-in-class campaigns, results and reporting
• Work with Brand and Marketing to ensure all communication is on brand and on message
• Work with Brand and Product development to implement appropriate in-game benefits and other incentives for loyal customers

Qualification

• 1-3 years Digital Marketing Experience
• Experience using CRM and Email Marketing tools
• Experience within the games or entertainment industry preferred; a passion for games and entertainment a must
• Fluent in English, with outstanding verbal and written communication skills
• A motivated self-starter, able to define clear goals and objectives for success in an evolving role
• Technically literate, highly numerate and data driven, able to interpret statistics and analytics
• Strategic and process driven, able to project manage complex tasks
• A team player good interpersonal skills and a strong customer service ethic, interfacing with multiple internal departments across varied projects and priorities
• Excellent organisational skills – a keen attention to detail and an ability to multi-task, with good time management skills
• Great digital marketing instincts, able to translate brand and marketing goals into innovative digital initiatives

Location: Remote.

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