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Job Description
Ayara Ibile is on a mission to revolutionize Business To Market in Nigeria, Africa, and the world at large. With viable product services ready to be unleashed into the market, Ayara seeks a Performance Marketing Manager to work with its team of highly driven staff/contractors/Artisans along with the Sales & Marketing team. The brand is progressive, pioneering, bold, people-powered.
Responsibilities
- Market Research: Analyze market trends, customer preferences, and competitors to make informed decisions.
- Strategic Planning: Develop marketing strategies and set goals to achieve the company’s objectives.
- Product Development: Collaborate with product teams to ensure products meet customer needs and are effectively marketed.
- Advertising and Promotion: Oversee advertising campaigns, PR efforts, and promotional activities to reach the target audience.
- Budget Management: Allocate and manage budgets for marketing activities, ensuring cost-effectiveness.
- Team Leadership: – Recruit sales representatives, set objectives, train and coach them, and monitor their performance and coordinate marketing teams, delegating tasks and providing guidance.
- Data Analysis: Use data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Brand Management: Maintaining and enhancing the company’s brand image is a crucial responsibility.
- Digital Marketing: In today’s digital age, oversee online marketing strategies, including social media and email campaigns.
- Customer Relationship Management: Building and maintaining strong customer relationships is essential for long-term success.
- Market Expansion: Identifying opportunities for market expansion and growth.
- Compliance and Ethics: Ensuring marketing practices comply with legal and ethical standards is vital.
- Your role as Marketing manager is essential to ensure for driving the company’s success by effectively promoting products or services to the right audience.
Qualification
- Minimum academic qualification of B.Sc Degree in Marketing or a related field
- Marketing manager (2 – 5 years) experience
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Location: Yaba, Lagos, Nigeria.
Apply: Interested and qualified candidates should submit a copy of their detailed & recent CV to: marketing@ayaradelivery.com with the following headline: Marketing Executive – Your Qualification – Your Location to the email. For example: Marketing Manager- HND – Yaba.
