Tools for Product Management: Balsamiq.

by Ibukunoluwa Ogundare
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Balsamiq Wireframes

Balsamiq Cloud is a web-based user interface design tool for creating wireframes (sometimes called mockups or low-fidelity prototypes). You can use it to generate digital sketches of your idea or concept for an application or website and to facilitate discussion and understanding before any code is written.

Product Management is a very strategic role. Product Management requires great communication skills. As a product manager, you are the intermediary between the product team and the user’s needs. You represent them and must ensure their interest is well represented while also ensuring you meet up with business goals.

A good product Manager needs to know how to communicate with all team members on the product team as well as learn to manage stakeholders no matter how difficult it can be. Communication can be very difficult when two people are speaking different languages. Imagine a Yoruba woman speaking to an Indian woman. Both of them do not understand a common central language. That would be disastrous. There would be no progress if they are both on a team. This is similar to the case of a product manager speaking to a developer without understanding his language or speaking to a user experience designer without understanding their language.

A product manager needs to be able to communicate well exactly what the product vision is to the developers on the team to enable them to code the right product.

This is why it is important for a PM to have a little understanding of how coding works. Basic knowledge is fine so you can understand the possible challenges with executing an idea when it is explained to you. Most times Product managers make use of tools to create a visual image of what they want to achieve with a product or what the users really need. One such tool is Balsamiq. It is an easy-to-use drag-and-drop tool to help create a visual illustration of the interface, where you want buttons to be located, how you want or know users would like to navigate, and so on. It does not have to be visually appealing. Basically, it only needs to be functional.

With easy representations of common features, you can easily create a simple visual to communicate with your product team. Balasamiq is very easy to use and it is free for some basic features. If you have an idea and some data to back it up, you can easily research similar products. Then create a simple sketch similar to what you want the product team to work with. 


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