According to Carlos González de, a product manager is like the conductor in an orchestra. The conductor never makes a sound but is responsible for the orchestra as a whole and delivering great performances to the audience. Basically, great conductors understand and engage with everyone in the orchestra, using the right vocabulary with each section, diplomatically moving everyone together toward the shared goal of a great performance.
A product manager is a problem-finder and solver. Their job is to discover possible problems and manage the development and delivery of a product. The product manager is involved in the end-to-end process of building and managing a product.
A good product manager discovers what should be built, develops the product, and delivers the product. They ensure what is built works effectively and is viable while standing as a representative of the users in a product team. Their duty is to communicate the needs of the users to the team effectively. They stand in the gap to present the user’s needs/problems to other stakeholders for the purpose of providing solutions to the user as well as insight and direction to help companies and organizations increase business value.
A product manager can work in any company that has a product. Not just in tech companies. Every company that offers a service or produces a product needs a product manager although they might not have one or the role is performed by a different office.
Roles of a Product Manager ;
- Associate Product Manager
- Product Analyst
- Product Marketing Manager
- Product Manager
- Technical Product Manager
- Data Product Manager
- Growth Product Manager
- Senior Product Manager
- Vice President of Product
Click on “what is product management” to learn more. There are some core soft skills a product manager should have to perform effectively. They include Listening skills, Communication Skills, Emotional Intelligence and Organization Skills.